As the refrigerator industry falls into a competitive stalemate of "parameter involution" and functional homogenization, users' real needs for food storage have long been overlooked. Wilting fruits and vegetables, nutrient loss, cross-contamination of food flavors, bacterial growth... Behind these seemingly minor pain points lies an insurmountable fresh-keeping bottleneck that traditional refrigerator technologies have failed to break through for years. It is reported that on September 4th, Dreame Technology will hold an all-scenario new product launch event, officially announcing the entry of Dreame Refrigerators into the market.

Behind users' pain points lies an unresolved technological dilemma in the industry.

As the health hub of the home, the value of refrigerators is far from being fully unleashed. The industry generally maintains an oxygen concentration of around 15%, which fails to effectively inhibit food oxidation; limited sealing performance leads to cold air leakage and temperature fluctuations. Consumers demand not only "preserving food" but also an upgraded pursuit of "eating fresh" and "eating healthily." Based on these pain points, Dreame's Polar Series Refrigerators rethink how technology should serve people.

Ultra-Low Oxygen Fresh-Keeping Technology: A Technological Revolution in Food Preservation

It is reported that Dreame's Polar Series is equipped with the world-leading Ultra-Low Oxygen Fresh-Keeping Technology. Through high-efficiency electrodes, an integrally formed sealed structure, and an AI intelligent control system, it stably maintains an extremely low oxygen concentration inside the refrigerator, significantly slowing down the metabolism of fruits and vegetables and achieving a 21-day "long-lasting freshness" experience. This is not only a subversion of the traditional fresh-keeping concept but also a reconstruction of the refrigerator's value standard from the technological foundation.

Beyond basic fresh-keeping, Dreame Refrigerators further expand the boundaries of the refrigerator's health management capabilities. The new series supports multiple dietary modes such as sugar control and low purine, accurately matching the nutritional needs of modern families. This means the refrigerator is no longer just a "food storage device" but has evolved into a "nutritional management center" for the home.

Brand Strategy Upgrade: Dreame’s "Dare to Dream, Dare to Act" and Large Home Appliance Layout

From intelligent cleaning to high-end refrigerators, Dreame has always centered on user needs, adhering to independent R&D and iterative innovation. This launch event is not only a product debut but also marks Dreame’s official entry into the smart home ecosystem, reshaping user experiences through technological strength.

September 4th, Shanghai: Witness with the Industry What a True "High-End Refrigerator" Is

The release of Dreame’s Polar Series Refrigerators will be an integrated display of technology, philosophy, and brand. On that day, Dreame will join hands with global distributors, industry partners, and users to jointly explore the future path and development opportunities of refrigerators. This is not just a new product launch event, but also a brainstorming session on healthy lifestyles.

We look forward to Dreame taking technology as the vessel and user needs as the helm, truly fulfilling its brand commitment of "Dare to Dream, Dare to Act" amid this in-depth transformation of the refrigerator industry. See you in Shanghai on September 4th!